Unifying the visual message of a Latin Venture Capital Firm
CLIENT
LatinxVC (Now SomosVC as of October 2023)
ROLE
Branding
Web Design
Business Collateral
Social Media templates
Studio
Samza Studio
Project Overview
ABOUT LatinxVC
LatinxVC is a group of venture investors dedicated to supporting and growing the Latinx venture capital ecosystem. I collaborated with them to create a bold and professional brand identity, a user-friendly website, and social media templates that reflected their sense of community, passion, and determination.
Note: In October 2023, LatinxVC rebranded to SomosVC.
THE CHALLENGE
- Create a bold yet minimal brand identity that communicates professionalism, diversity, and confidence.
- Ensure consistency across digital and print materials, making the brand adaptable for reports, presentations, and events.
- Develop a website using Webflow, requiring me to learn and implement the tool effectively.
WHAT I LEARNED
- Leveraging iterative feedback to align design choices with the client’s vision.
- Balancing vibrant colors with a professional aesthetic to maintain credibility while ensuring brand recognition.
- Quickly mastering Webflow to build an engaging, interactive website from scratch.
Design process
1. Research & Strategy
The project started with a client meeting, where I received a brief and mockups outlining their vision. LatinxVC had a broad audience with three main groups:
- Latinx venture capitalists (VCs) (ages 25-45) in finance and tech.
- Limited partners (LPs) (ages 35-55) with extensive investment experience.
- Aspiring Latin entrepreneurs looking to enter the venture capital space.
To create a distinct yet professional brand, I conducted industry research, analyzed competitor branding, and explored design inspirations that blended corporate minimalism with vibrant cultural elements.
Branding
2. Brand Development
- Developed two brand proposals, each including:
- A mood board, creative direction, and visual concept.
- Logo design and typography selection.
- A color palette that balanced boldness and professionalism.
- After the client chose their preferred direction, I expanded the brand identity with custom graphic elements, textures, and collage-style illustrations.
Web Design
- Designed a website structure that ensured smooth user navigation.
- Created a Figma prototype, which was tested by the LatinxVC team for usability.
- Developed the website in Webflow, integrating custom code for fun interactions.
- Note: After their rebrand to SomosVC, the website structure changed, but they retained a timeline element I created for them.
Brand Applications
Once the branding and website were finalized, I extended the identity into various media and business materials, including:
- Social Media Templates – For event promotions and brand awareness.
- Event Flyers & Business Collateral – Including annual reports, business cards, and branded documents.
- Presentation Templates – Used for investor meetings and community outreach.
Impact
Continued Collaboration
Even after the initial branding project, I continued working with LatinxVC on:
- Branded merchandise for their team.
- Additional landing pages for specific initiatives.
- New event flyers as they expanded their reach.
Brand growth
- After the branding launch, LatinxVC officially received its 501(c)(3) designation.
- Successfully hosted the first-ever Annual Summit, a milestone gathering for the Latinx venture capital community.
- The team expanded, leading to their rebrand to SomosVC in October 2023.
Testimonial
