Crafting a clever newsletter logo for a communications company
CLIENT
BAM
ROLE
Logo Design
Media Templates
Studio
Samza Studio
Project Overview
ABOUT BAM
BAM, a leading Marketing and PR agency with a strong LinkedIn presence, needed a modern, minimalist logo for its new LinkedIn newsletter, 5 ON FUNDING. The challenge was to create a square-format logo that seamlessly integrated BAM’s brand while standing strong on its own. Additionally, I designed social media templates to ensure visual consistency across digital platforms.
THE CHALLENGE
- Design a minimalist logo that highlights “5 ON FUNDING” while incorporating BAM’s brand identity.
- Create engaging cover images for the weekly newsletter to maintain brand consistency.
- Complete the full project (research, design, setup, and launch) in just 10 days.
WHAT I LEARNED
- Refined my ability to create impactful yet simple designs by focusing on precise typography, spacing, and balance.
- Developed agility in making creative decisions under a tight deadline while maintaining high-quality results.
- Enhanced my understanding of branding through strategic color placement and minimalist design choices.
Design process
1.Research & Strategy:
- Analyzed LinkedIn newsletters, competitor branding, and BAM’s social media communication.
- Identified key visual elements to maintain consistency with BAM’s identity.
2. Concept Development:
- Created multiple typographic logo variations that maintained clarity and hierarchy.
- Focused on a square design format with balanced proportions.
3. Final Execution:
- Integrated the number “5” into “Funding”, using BAM’s red for contrast and visual balance.
- Ensured the logo maintained legibility at small sizes across digital platforms.
Social media templates
Alongside the logo, I developed editable social media templates for BAM’s marketing team, ensuring brand consistency. Each template was designed to:
- Highlight the interviewee, featuring their bio, amount raised, and a professional photo.
- Maintain a clean, brand-aligned layout that could be easily updated by the team.
Impact
1,629 Newsletter subscribers
Gained within 6 months of release.
Testimonial
