Making a sub-brand for a powerful communications company
Introduction
BAM is a communications agency that focuses on PR, media relations, marketing, and human comms. They were looking to create a sub-brand for a weekly LinkedIn newsletter. I designed a logo and social media templates that maintained their characteristic clean and clever brand design.
YEAR
2022
COMPANY
BAM
AGENCY
Samza Design
WHAT I LEARNED
- A simple design requires greater attention to detail
- Making quick creative decisions with a tight deadline
- Playing with spacing and ensuring typography cleanliness
KEYWORD
Consistency
Understanding BAM
1.
Marketing and PR agency founded in 2008 that believes stories move the world. They move stories forward.
2.
Their values are being positive, partnership-oriented, powerful, proactive, purposeful, and practice.
3.
They are located in 14+ U.S. states and have more than 15,000 LinkedIn followers.
Design process
REQUIREMENTS
Since BAM’s identity consists of a typography logo, the use of icons was ruled out. Additionally, the color palette had to match BAM’s, which consists of light green, blue, red, white, and black. Finally, the canvas was restricted to a square by LinkedIn guidelines. The whole design process took nine days.
SOCIAL MEDIA APPLICATION
With the new logo and BAM brand elements, I created templates for the cover of the newsletter publications. The primary focus was to highlight the interviewee, including a brief bio, amount raised, and photo.
Tools
Illustrator
Photoshop
InDesign
Google Drive
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