Adding coolness to a retirement industry podcast

Introduction

Nevin Adams and Fred Reish, renowned in the 401k industry for their professionalism and expertise, joined forces to create the Nevin and Fred Podcast. Here, they shifted from their formal reputations to adopt a more relaxed and fun approach. For this project, I was in charge of the creative direction, illustration, graphics creation, and delivery presentation.

YEAR

2022

COMPANY

Nevin & Fred

AGENCY

Seventy5 Studios

WHAT I LEARNED

Capturing personality using cartoon illustration
How to mix classic and fun, while keeping a professional look
Adapt digital deliveries for different media including podcast apps, social media, the podcast’s website, merch, and collateral for events

KEYWORD

Personality

Understanding Nevin & Fred

Nevin Adams was Chief of Content Officer for the American Retirement Association. With a career in employee benefits for more than 30 years, he is considered a retirement industry rockstar.

Fred Reish is an authority in fiduciary duty and complies with federal law. He is a partner in multiple finance and law companies, a speaker, and an author. Basically, a retirement industry guru.

Nevin & Fred decided to record their usual retirement industry conversations and share them with their over 36,000 followers. However, they wanted to keep it like a conversation between friends, allowing themselves to be relaxed and have fun while delivering value.

Design process

REQUIREMENTS

We were asked to create a logo that worked inside of a “squircle”, that transmitted the hosts’ personalities, and stated that the content was valuable but not the usual corporate vibe. We decided to go a step further and create a brand that captured the feeling of the podcast, allowing them to keep growing, and be excited about this new adventure.

MEDIA APPLICATIONS

With the new brand in place, we started developing the graphics for all their points of contact. I also built a brand book and social media templates so they could keep creating content as needed.